adobe to acquire macromedia

Like most, I was quite surprised to read the announcement this morning of Adobe’s planned acquisition of Macromedia.

Really I don’t yet see what this brings to Macromedia besides a whole whack of cash. Perhaps Mike Chambers will disagree with me on this but that’s how I distill his blog entry as well. Of course he has some good facts in there so go read it if you’re interested. He’s right – the combined resources will be pretty significant and will make driving Flash as an application platform that much more substantial. I see the marketing power this brings, especially in the enterprise marketplace that Macromedia has been chasing pretty hard recently. This is the clout that Macromedia needs to turn the Flash Player into the application engine they envision – something they need to establish before Microsoft and Avalon come along. What I fear is that the innovation and openeness (relatively speaking) I associate with Macromedia with suffer. So for now I see this as an alignment of forces in preparation for the battle of desktop application environments of ‘07.

As far as Authorware is concerned this cannot be seen as bad news. Yes, it means things are likely to change but if we really think about it that has to be a good thing. Authorware has been getting only the minimal of support from Macromedia for a long time now and suffering from it. I can see the Authorware team at Macromedia working hard on the product (and for the developer community) but I can also see them not getting the resources they require. For Authorware any change is good change.

I don’t know where all this will wind up but the ride just got a hell of a lot more exciting and I wish the best of luck to all our comrades at Macromedia during this transition.

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